Having done many, many biz page reviews, participated in online activities that are designed to help grow peoples business pages (including my own) I’ve come to the conclusion that small biz owners have a lot of scope for including more variety on their business pages.
Different types of posts I’ve observed are:
Often we get stuck on posting the same thing or type of post over and over again. I’ve put together some post ideas for you, including some ‘borrowed’ from Kim Garst:
- Ask for advice – if you have a problem that people can help you solve, you may find there are many people willing to engage to help. People tend to want to help. Some simple ways to start the conversation are ‘What would you do if….?’; I’m looking for your feedback, what should I do about….?’; Can anyone help with this….?’; ‘what advice would you offer to someone who was….?’
- Create a contest/competition. Be sure to read the Facebook Guidelines before you do so and Hubspot have put out a great resource to help with some of the Ts & Cs for your contest;
- Take a poll. What are the top 10?? Would you rather ?? or ?? You are only limited by your imagination. Once you have done the poll, you can release a white paper with the results (and exchange an email for it J ) You can also ask what p*sses them off, and address their pain points with solutions;
- Inspirational images! People love and need inspiration everyday. You can post several a week. Check out people like Tony Robbins, Deepak Chopra, Wayne Dwyer, Louise Hay and more (or just Google ‘Inspirational posts);
- Filling in the blank amuses people greatly. I often see ‘where are you from?’ posts. Ask what people’s favourite colour is, best holiday destination…only limited by your imagination;
- Follow Friday (Kim Garst’s terminology), posting on your biz page and asking other biz pages to post the link to their biz pages in the comments thread. You can also ask them to make a comment when they post a link (Hint: you can comment as your biz name and sign off as your own name);
- Celebrate the seasons! First day of Spring is usually welcomed after a cold Winter. Also celebrate occasions, such as the Festive season, Easter and other holidays you observe. You can celebrate Monday (if you work from home 😉 ) Fridays are especially good for celebratory posts. Get into the habit of doing them regularly. Use your native scheduler on Facebook to schedule these posts in (after all, you know exactly when they are going to be 🙂 )
- Blog post links – remember to write a few words of what your blog is about, create the hook!
- Discount coupons and codes for your page fans only – if they are exciting enough, your page fans may share them with their friends too (Hint: 78% of consumers interact with brands on social media for coupons and promotions. Source: Kim Garst)
- Cross-promote with someone else. We do this in our group, social media with Adaire. We can also do this with others in similar niches’. Thinking Real Estate cross-promoting Mortgage Brokers, social media specialists cross-promoting webpage developers and graphic designers, hairdressers and make up specialists – the list is endless;
- Run a challenge. Fitness and weight loss biz’s do this well. Or you could have a challenge to get your biz in order, or your home, gain 1000 fans. In each of these scenarios, you would post a tip daily on action your fans can take to achieve a desirable result in the challenge;
- Do a tutorial, a step-by-step guide for how to do something. These type of posts are excellent for getting engagement and shares;
- Give a weekly expert tip. Remember YOU are the expert in your niche’. People will appreciate your wisdom, and given in byte sized pieces, people can digest it quickly and easily;
- Get down and personal with your posts. Remember, everywhere I go, there I am! People want to see authenticity on Facebook, they love to see the real you, rather than a logo or some slick marketer that has their sh*t together 24/7. I personally don’t know anyone like that in real life and wonder if you would either?
- Share bits of your biz, the back of shop, what you are up to, making and decorating that cake, sewing that cosplay costume, getting ready for your presentation your office, new premises…anything that humanises you;
- Humour. Remember people love to be entertained. Mixing humour with your biz can even take it up a level for your fans;
- Your reviews! Celebrate them! If you have customers/clients who are willing to do video reviews, even better. Text ones you can share from your biz page to your personal profile too, it might be the catalyst for your next client or customer;
- ‘Caption this’ post an image, preferably related to your industry and ask people to caption it. You could turn it into a contest (see point above) and really get people engaged;
- Your crystal ball predictions. You are the expert in your niche’. What do you see as trends for the future?
- Videos of you (preferably live, but if that’s not in scope right now, try a pre-recorded one, just make sure you upload it natively to Facebook, don’t put a youtube link because Facebook doesn’t like that);
- Link to other peoples content. You can tag relevant pages in your posts, share their great stuff and create a community of people who are engaged and engaging, you never know where it can end up;
- Fan appreciation posts. I use ‘Fan of the Week’ app and offer a Free Biz Page Health Check for my social media page and a FREE 1 hour hypnotherapy session for my Hypnotherapy with Adaire page. Thanking your fans/likers regularly and having special offers just for them helps them feel special too and on my Social Media for Small Biz Owners page, I offer a free 1 -1 health check review of their business/fan page if they have one;
You may have noticed there is an absence of salesy or promotional posts. I didn’t include them as I know that we have no problem when thinking up what to post when it comes to that. Rule of thumb is to post sales/promotion posts every 5 – 7 posts which is usually around a couple of times a week. Check your insights for best times to post and remember to watch pages (from your insights section) that you are aspiring to. You will notice the types of posts they have that do well and the types of posts that don’t. Post on ‘off’ times when there is not so much competition for the newsfeed. Off times are from midnight – 6am (and no, you don’t have to sit up all night just to post. Use your scheduler) and weekends are also good as most biz’s do a regular 9 – 5 weekday gig. I got this information from a webinar run by Buzzsumo earlier this year (with thanks). They also caution that this advice is from aggregated data and you will still need to experiment with it as it is as much (if not more) an art as it is a science. Above all, have fun with it. Make it fun. If it’s seen as a chore, people will know and not engage (don’t ask me how they know this, but I know they do!).